Embarrassment

em·bar·rass·ment
/ɛmˈbærəsmənt/
[em-bar-uhs-muhnt]
–noun

1. the state of being embarrassed; disconcertment; abashment.
2. an act or instance of embarrassing.
3. something that embarrasses.
4. an overwhelmingly excessive amount; overabundance: an embarrassment of riches.
5. the state of being in financial difficulties.
6. Medicine/Medical. impairment of functioning associated with disease: respiratory embarrassment.

I'm sure that we all know the feeling/emotion/whatever terrible thing that it is very well.
It's that dreadful quiver shooting straight up the spine, almost catapulting the cerebellum straight to China (or at least to Australia).
That giant surge of all the blood from below the shoulders suddenly and simultaneously taking habitat in the hollows of the cheeks.
That feverish draft of wind that mixes the hottest of hots, and the coldest of colds behind the earlobes.
That moment where the Niagara Falls or some type of Reservoir just let loose of all of its fury from the under arms.

Perhaps that has become the new definition in Webster's.
Embarrassment?
See also; Meagan Nicole Tilton.

Oh yes. Well, I know it too well.
It has surpassed the extent that it has become my middle name.
In fact, it may have well been my Siamese-twin, attached all very "Science-fiction-like" to my left shoulder.

Yes, embarrassment is my friend, my best friend indeed.